Brand Identity & Graphic Design
Penn Avenue Mobility Partnership
The Penn Avenue Mobility Partnership consists of three agencies: Metro Transit, City of Minneapolis, and Hennepin County. The partnership was formed to create an integrated community-based vision and a coordinated, long-term implementation framework for the Penn Avenue corridor. The outcomes of this community development planning and design effort will guide future inter-agency efforts and investments in multimodal transportation, land use, economic development, housing, and placemaking.
I developed this brand identity for the work of partners to be easily recognizable especially since it is long-term implementation plan. Because the work called for a large and consistent amount of public participation it was important for the projects related to the Penn Avenue community be branded and easily recognizable for its residents.